Introducing WhatsApp Marketing with Zoho Marketing Automation

Whats up with WhatsApp Marketing?

We know how WhatsApp sits in the center of customer marketing for many brands and how keen you all have been for this release. This feature has been relase only on US Data center (meaning If your Zoho links end with “.com” and not with “.com.au”). We will keep you this post and our customer updated once it’s avible in the Austrlian DC.

With WhatsApp Marketing you can now create, deliver, and interact with customers anytime on a platform they trust. It can be instantly put to play for Zoho Marketing Automation 2.0 users. Here is how businesses can leverage the most active channel for their marketing.

Before you start WhatsApp Marketing, you must be aware of these concepts:

Businesses using WhatsApp are charged per 24-hour conversation, with different rates by conversation category. There are majorly four conversation categories on the WhatsApp Business Platform: Marketing, Utility, Authentication, and Service.

We will be supporting only Marketing message category in the initial phase, and support Utility category in subsequent phases. Users can initiate a WhatsApp conversation with a template message.

Once the templates are drafted, users have to send it for review. Meta reviews the templates from their end and post approval users can run communications to different countries and multiple numbers.

WhatsApp Credits – Similar to SMS credits, WhatsApp business communications are powered with credits. You can buy credits as add on to your subscriptions. Also, you can run messages to your target audience at any country and charged differently. The cost to send one WhatsApp message varies by country and volume. Each conversation is charged as per the country code of the end- user.

Sending bulk messages in Tier – WhatsApp only allows sending messages in different tiers to avoid WhatsApp users getting spammed. The first tier has a capacity of 1000 messages, 2nd tier 10,000, 3rd tier 1,00,000, and the 4th tier with unlimited messages.

Users can’t send bulk messages immediately and have to wait till the messages are executed to the first tier. It takes 24 hours for moving to the next tier. And post 24 hours, the limit gets upgraded to the next tier where upto 10,000 messages will be delivered under Tier 2. For example, if the user wants to send 1,00,000 messages, they have to wait till 4 days, as it takes 24 hours to move from 1st tier to 2nd tier.

How we add value in WhatsApp Marketing?

Native integration with WhatsApp – As Zoho is a WhatsApp Business Solution Provider (BSP), businesses can connect their WhatsApp Business account and drive marketing effortlessly. It’s important to note that you cannot execute WhatsApp campaigns from your personal WhatsApp account or your WhatsApp Business app from your personal mobile.

Brands need an officially verified WhatsApp Business Account which is integrated to a WhatsApp Business Solution Provider such as Zoho. With Zoho as a BSP, businesses can get the verified account green tick, communicate with customers proactively, and send transactional/promotional WhatsApp messages.

No additional charges – Zoho Marketing Automation does not add any margins to the pricing Meta offers for WhatsApp and charges the same price as exactly as how Meta charges. Businesses need to pay only for the conversations based on their interactions.

Multi-language support – We support over 71 languages for WhatsApp messaging and has default Right-to-left editors for languages like Hebrew, Arabic etc. Brands can localize their messaging based on the country they are targeting and personalize content with emojis, images, videos, documents or CTAs.

How we add value in WhatsApp Marketing?

WhatsApp features we are bringing to life

Effortlessly Create and Schedule WhatsApp Templates

You can choose WhatsApp messaging templates, draft your own content and then send it for instant review with Meta.

Users can personalize their messaging with emojis, images, CTA’s, videos and documents to make it interactive. And just like any other campaign, you can schedule it for optimal open rates.

Templates for every occasion

Pick from a library of reusable templates for various situations. Be it running site-wide offers, launching a new product or service, sharing tips, or content valuable for your audience or even running an update regarding any technical issues.

You can preview how the messages will look inside your audience’s chat and run tests before broadcasting it to your list.

You can send the messaging templates for instant review with Meta from our platform itself with click of a button. All campaigns will be run post approval from Meta.

Choose from Registered Phone Numbers

Brands can seamlessly broadcast messages and choose between multiple WhatsApp numbers based on their campaign performance. This way you can deliver your messages to multiple lists with multiple phone numbers.

Segment and Filter Your Audience Strategically

You can run campaigns to carefully curated lists, segments, tags and even custom groups. It allows users to segment their audience based on metrics from previous WhatsApp campaign’s performance such as delivered, read, clicked, etc.

Revamp your campaigns with ease

Revise and optimize your WhatsApp campaigns on the go. Users can monitor their campaigns performance in real-time, clone the high performing ones and make adjustments, and run it again to a different potential audience.

Strategic Campaign Insights for Informed Decisions

You can track sent vs delivered, clicks, read messages, failed, unsubscribes and replies from one single dashboard. Brands can tailor their conversational marketing strategies while optimizing their campaigns for best reach and engagement.

We would love for you all to try the all new WhatsApp integration with Zoho Marketing Automation and let us know how the experience is. If you have any specific requirements or queries for us, please reach out to us at [email protected].